Helene is heading up the Product & Solutions team at Visa, Nordics and Baltics. With over 20 years of experience in the payment industry, she's a seasoned expert who has been with Visa for nearly four years. Prior to joining Visa, she honed her skills at leading banks like Nordea, Gjensidige Bank, and Citibank. Helene is passionate about how innovation and great user experience can change consumer behavior and believes in bringing together technology, products, and consumer insights to create the best possible experiences.