Heidi

Head of Value Added Services, Nordics & Baltics

Visa

Heidi is leading the exciting world of Value-Added Services for Visa covering the Nordic and Baltic markets. The pace of innovation is staggering, with AI representing a game changer. Visa’s significant investments in this area is reflecting our emphasis on helping our clients get ahead of the competition within the payment space and beyond, which is at the core of what Heidi is passionate about. Heidi stumbled into payments ‘by accident’ some 25 years ago and has held various roles across both acquiring and issuing business, starting with Visa, then moving to roles at DnB, Nordea and Nets before coming back to Visa 7 years ago.