Costas

Professor of Strategy and Entrepreneurship

London Business School

Professor Costas Markides is a globally renowned authority on strategy and innovation. As the Robert P. Bauman Chair of Strategic Leadership at London Business School, he has dedicated his career to exploring how businesses can embrace disruptive innovation, compete with dual business models, and foster a culture of continuous transformation. An acclaimed author and speaker, Professor Markides has written several influential books, including *Fast Second* and *Organizing for the New Normal*. His groundbreaking research on strategic and business model innovation has shaped the thinking of leaders worldwide. A native of Cyprus, he holds degrees from Boston University and Harvard Business School, combining academic excellence with real-world insights to inspire organizations to thrive in a rapidly changing world.